KPFK AWARE SHOW
March 1, 2012 Guest Martin Lindstrom
Topic: The Truth Behind Marketing
Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People” and author of Buyology – Truth and Lies About Why We Buy, a New York Times and Wall Street Journal bestseller and Brandwashed. He is a consumer advocate who has emerged from marketing and being an advisor for top executives in numerous Fortune 100 companies including McDonald’s Corporation, PepsiCo, American Express, Yellow Pages, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, amongst others. He advocates for a new, more enlightened, more respectful way of marketing to consumers. Lindstrom is the CEO and Chairman of LINDSTROM Company and Chairman of BUYOLOGY INC., as well as BRAND sense Agency. www.MartinLindstrom.com
Martin Lindstrom is a marketing guru and advocate for the consumer who has been on the front lines of the branding for over twenty years. In this interview, he turns to exposing the full extent of the psychological tricks and traps that companies devise to manipulate your mind and persuade you to buy. He wants you to have awareness of the choices you have, instead of buying unconsciously. Lindstrom offers workable solutions to the very issues he exposes – defining the balancing act required between companies and consumer in a way that could revolutionize future branding campaigns. www.MartinLindstrom.com
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