Jim Lauria is president of Team Chemistry, a management consultancy firm which guides companies to become more environmentally conscious. Rob Donkers is the Environmental Counselor for the European Commission to the United States. Rob was one of the primary architects of REACH (Registration, Evaluation and Authorization of Chemicals), the EU’s comprehensive chemical policy that will be implemented throughout the European Union in 2007. Today they discuss progressive, responsible ideas for the chemical industry and ways in which the environment can be sustained.