Martin Lindstrom is a marketing guru and advocate for the consumer who has been on the front lines of the branding for over twenty years. In this interview, he turns to exposing the full extent of the psychological tricks and traps that companies devise to manipulate your mind and persuade you to buy. He wants you to have awareness of the choices you have, instead of buying unconsciously. Lindstrom offers workable solutions to the very issues he exposes – defining the balancing act required between companies and consumer in a way that could revolutionize future branding campaigns. www.MartinLindstrom.com