Bernadette Armstrong is the Program Director of the Artivist Film Festival and is a independent writer/film maker passionate about animal rights. Professor Dr. Sheila Laffey is the director of a film focusing on the Ballona Wetlands titled THE LAST STAND- HEROES AT BALLONA WETLANDS. Morgan Spurlock is a filmmaker and Sundance 2004 Best Director prize winner for his film SUPER SIZE ME. Judith Helfand is the director of BLUE VINYL and A HEALTHY BABY GIRL. Today she talks about her experience with understanding the relationship between consumers and the Vinyl industry, the world’s second largest-selling plastic.