Whether you want to be a writer, painter, architect, entrepreneur, or business leader, developing creative ideas is the factor that differentiates the extraordinary from the common. On the show today to elaborate on this premise is Whitney Freya, author of the book The Artist Within: A Guide to Becoming Creatively Fit.  She’ll talk to Lisa about the principles that underlie the aesthetics of design,  how to strengthen your own creative ability and how to turn that ability into reality.